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Soft Oubao joins | Analysis of Nai Xue's tea market prospects in 2020

发布时间:2019-11-22 14:24 Author: admin Published: 2019-11-22 14:24

Soft Oubao joins | Analysis of Nai Xue's tea market prospects in 2020

People who want to open a tea franchise store in Nai Xue now will care about many issues. A large part of it must be known before opening a store, such as understanding of the tea industry market in 2019, understanding of market development status, and Nai Xue's tea brand. Strength and so on, but in many industries, the tea industry is one of the industries with great development potential.

Market volume

Thanks to the rise of various food recommendation public accounts and food bloggers, as well as the viral development of social platforms, the entire catering industry has entered a new era, the tea industry has also been rapidly reshuffled, and its self-owned unnamed shops have been marketed. Behind them, a few dollars a cup of cheap milk tea is no longer favored. On the contrary, new teas everywhere have emerged, innovative taste, healthy raw materials, and consumer culture have gradually entered the public's perspective.

Store growth

In recent years, Chinese consumers ’consumption enthusiasm has greatly improved, and the trend of consumption upgrade has appeared. Nai Xue ’s tea is catching up with this wave. According to data, Nai Xue ’s tea shop growth rate is significantly higher inland than other tea brands. . It can be foreseen that there will be more and more tea shops in Nai Xue in the future.

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Consumer composition

The target consumer groups of Naixue's tea are mainly the post-80s-90s and post-00s young people. Different from the consumption concept of the parents, for this part of the consumer, price is often not the first consideration, quality and service, and even the brand is ranked before the price.

In terms of gender distribution, 70% of the consumers of milk tea are females. However, considering that some male users buy with their girlfriends or purchase for female relatives and friends around them, the actual proportion of female consumers is relatively high.

It can be seen that the demand for tea by consumers will continue to increase in 2019, and the popularity of Naixue tea is unmatched by other brands. So, in general, the development status of Nai Xue tea is very good. If you also want to open a tea shop in Nai Xue, seize the opportunity and believe that there will be extraordinary gains on your way to start a business.

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