3 Secrets to Creating Explosive Styles
According to statistics, the number of people who buy desserts and cold drinks every month after 00 has increased by 230% compared with last year. This also means that in the main consumer group of tea drinkers, the age group of 18-25 years old, in the next 5 years after 00, they will continue to contribute to the growth of the current tea drink market. However, in the face of a series of realistic problems such as single food ingredients, limited passenger flow, and serious homogeneity of production, how to win surprisingly at beverage stores, grab the attention of young people, and increase sales has become a problem that every beverage store must consider. This article combines a number of data, analysis reports, and chain brand experience and practices, and sums up the three secrets of building explosive sales!
1 Tipping Tip One
The emergence of brown sugar pearl milk for the creation of visual drinks and craft drinks not only brought an industry explosion, but also derived a beverage concept-visual drinks. Through the mud-like brown sugar hanging on the wall, some people call it the tiger skin pattern, and through this visual impact, directly create a differentiated product. Antler Lane, a brand created with beverage aesthetics and quickly turning red. After detonating the brown sugar pearl and Aurora series of drinks, they introduced strawberry taro fresh milk and purple potato taro fresh milk. With fresh colors and clear levels, they once again carved out A product that shines in front of the eyes. In addition to its super high value, Lele Tea also upgraded its raw materials to launch a handmade taro series. These products include ultra-thick taro puree Kyoto matcha tea, hand-fried brown sugar taro puree tea, thick taro puree glutinous rice roast, super-thick oreo taro puree tea and other products. Guangxi Lipu taro was selected as the raw material for taro, while the production was different from the machine-made taro puree, and it was made by hand. Just like hand-cranked tea and hand-pounded lemon, the process of the product is displayed through visual operation to highlight the fresh and authentic characteristics of the product.
According to Meituan's latest beverage report 2019, pearl milk tea is still the most popular item among consumers. If ready-made beverages want to shine, micro-innovation can be made on the basis of pearl milk tea, such as adding taste and shape at the same time, adding Seasonal ingredients such as pumpkin and soy milk. In addition to pearls, taro products also struck strong last year. Due to the colorful colors, as well as the unique flavor and taste, it gives the product more imagination. Crafts such as hand pounding and hand pressing can show the store's intentions of seriously polishing products. If you create explosive products or special products, you can consider adding such production methods.
2 Tips for Detonation 2
Create a drink memory label and enhance the "spreading power" of the product
The product is beautiful and promising, how to launch the market? Seize two keywords: fast and network. In the age of social media, rapid response to market and Internet hot spots has become a required course for promotion. Not only must the product be aesthetic, but also create a drink memory label to drive users to become a brand communication node. For example, Antler Lane's chunky cup and deer head logo have become the biggest memory points. In cross-border cooperation, he has also kept up with the hotspots, and the special drink jointly launched with the "Yesterday Blue Sky" film has become a hotspot of the circle of friends once again through the spread of fans.
Lele Tea cooperated with Maybelline to open a pop-up store and held a three-day pop-up event. The store sold a customized version of Fit Me foundation Earl Pearl Tea, as well as a space to take photos and punch cards. It used live events to attract more than 100 million fans. These are the effects of spreading through the Internet or responding quickly to market hotspots.
Under the rapid market changes, ordinary drink shop owners do not have a huge design team and brand department. They should also grasp the focus of fast + with a sense of network, take the product as a carrier, keep up with the hotspots, and tap the distribution points that can fit the product. Consumers talk. For example, after the release of "What is Peggy", the pictures made by many chain brands are all pictures of pearls, fairy grass, puddings, and coconuts, which are the most specific cases.
3 Tips for Detonation 3
Discounts can not stabilize customers. The promotion method of Xue Xue Nai Xue tea can obviously bring traffic when doing discount activities. However, once the promotional activities are over, they often return to the previous state.
After doing so many promotional activities, why still can't stabilize the passenger flow? Because discounts can easily bring a sense of cheapness, once the price returns to normal or even rises, it is difficult for consumers to accept. Most of the discounts attracted are not loyal customers.
How can a discount serve the purpose of giving back to customers while maintaining a good brand image? Share a promotion method of Nai Xue tea. If you buy a birthday blessing with 38 yuan, you can get the following blessings randomly.